Nicer Foods was born from one simple (but surprisingly hard) question: why isn’t it easy to find nourishing snacks that everyone can safely enjoy?

After surviving a life-changing car crash, I became deeply committed to food as medicine and to raising my family on ingredients that truly support health and well-being. But time after time, I found myself staring at shelves full of artificial additives, high sugar counts, empty calories and allergens that excluded millions, including my one of my sons who has a severe nut allergy.

Determined to create a solution, my husband Jeremy and I left our careers in retail and restaurant management to build what we couldn’t find. Working with dietitians in our home kitchen we created our first snacks, designed to support both brain and body using only clean, plant-based, kosher, top-14 allergy-free ingredients.

What started as a simple idea quickly grew into something much bigger. School leaders began reaching out, sharing how they were literally hungry for clean, nutritious snacks. Our mission became clear: to make nutrient-dense food that helps people thrive, including those who need it most.

Today, Nicer Foods partners with schools to make better-for-your snacks accessible to all. Because when kids have access to better food, they feel better, learn better and grow stronger. And when we invest in their well-being, we invest in a brighter, healthier future for all of us.

We’re so glad you’re here! Thanks for being a part of something Nicer.

Much love,

Jillian