Nicer Foods was born from one simple (but surprisingly hard) question: why isn’t it easy to find nutrient-dense snacks that everyone can safely enjoy?

After surviving a life-changing car crash, I became deeply committed to food as medicine and to raising my family on ingredients that truly support their well-being. But time after time, I found myself staring at shelves full of artificial additives, sky-high sugar, empty calories and allergens that exclude millions, including my son, who has a severe nut allergy.

Determined to create a solution, my husband Jeremy and I left our careers in retail and restaurant management to build what we couldn’t find. With help from incredible dietitians and scientific advisors we went to work in our kitchen. Our first creation? Nicer Crispy Treats, a twist on a nostalgic favorite reimagined with allergy-friendly, vegan and kosher ingredients that nourish both brain and body.

What started as a simple idea quickly grew into something much bigger. School leaders began reaching out, sharing how they were literally hungry for the type of clean, nutritious snacks we were developing. Today, Nicer Foods partners with schools and other institutions to make better-for-your snacks accessible to all.

Because when kids have access to better food, they feel better, learn better and grow stronger. And when we invest in their well-being, we invest in a brighter, healthier future for all of us.

We’re so glad you’re here!

Much love,

Jillian